I was tasked to design a native and branded experience in contextual relevance to our program content that will produce high Click-Through Rate (CTR) and boost conversions. I re-designed existing program pages to an optimized layout that only features advertisers promotions, and locking out all competitive branding.
Work for Top Ten Reviews "Best Overall" review page for anti-virus that delivers only the brand’s promotions, keeping the focus on brand sponsor and away from the competitors
The Interscroller is a high impact mobile ad unit offering from Celtra. For Best Buy’s Holiday campaign, I referenced static banner assets, provided by the creative agency, to create an animated Interscroller in Celtra’s creative platform using the keyframe animation tools.
The Interscroller is a Celtra ad format that combines the feature of an interstitial with a scrolling functionality. Our team sold the mobile version, but we wanted to begin pitching the unit on desktop as well. I was tasked with creating a visually compelling demo for desktop and used Razer as the example, referencing their website as a creative guide.
This is one of the first custom ad units I created using Celtra’s Reveal format. The ad begins as a semi-transparent overlay that appears when the user scrolls, which then collapses into a standard 970x90, with the option to expand to 970x415.
For this Billboard with Video unit for Death end re;Quest, I used the client’s static JPG banner and added simple flickering animation (as seen in their video) in Photoshop, and exported the creative as an animated GIF. The GIF and Video were composed in Celtra’s creative platform.
Another example of an animated banner with video using Celtra’s creative platform. For this build, the client provided an animated HTML5 banner and a video. I converted their creative to Billboard specs (970x250) with enough room to include the video, and recreated the animation in Celtra.
The Newsreel is a native ad unit that pairs a brand/product with relevant editorial content. I created this ad in Celtra using the carousel feature to incorporate all the content. This example features an LG ad and three Tom’s Guide articles about LG or TV in general. The ad portion, when clicked, expands to play LG’s video.
With mobile traffic growing fast and an increased awareness to efficiently scale our ad offerings across all devices, I was asked to create a demo of an upgraded version of our Expandable Footer which could be viewed on both desktop and mobile. This demo features Best Buy creative and video, with responsive breakpoints that adapt to desktop, tablet, and mobile devices.
Before the release of the brand new Archer class in Black Desert Online, there were no creative banners for reference. The client provided PNG files of the logo and character and requested a creative design. In order to create this expandable banner, I pulled additional graphics from the Black Desert Online site, and animated all the elements in Celtra.
