Senior Product Designer

Viewport (April 2023 - May 2025) Remote

• Designed a CMS tool specifically for editors and writers, utilizing a robust AI writing assistant. The platform employs generative AI to efficiently create, review, and revise content, resulting in 70% faster content creation and a 20% increase in reader time-on-page.

• Designed and launched an AI copilot for Recipe Brands, offering user-friendly interfaces that link health-conscious individuals and allergy sufferers to tailored content. This feature was utilized by 30,000 users within the first week.

• Developed an interactive subscription model aimed at growth for new brands, which successfully increased new member conversions by 42% within three weeks.

• Performed a comprehensive usability test to uncover critical user needs and overcome challenges, significantly boosting product engagement and reducing user churn.

• Designed engaging and inclusive user experiences by meticulously adhering to 508 and WCAG compliance standards, crafting responsive typography, and developing colorblind-friendly palettes that ensure accessibility for all users.

• Designed and experimented with an advertisement newsletter layout that generated revenue from our email content.

Product Designer
Morning Brew (January 2022- March 2023) New York City

• Design an engaging onboarding and subscription process that boosts growth conversion rates, turning more visitors into registered members by 40%.

• Redesigned the Morning Brew’s brand's events landing page for virtual, in-person, and on-demand webinars to significantly boost sponsored registrations and drive higher participant engagement, with a focus on a more compelling and intuitive layout.

• Designed a compelling flow for cross-promoted brands within each newsletter subscription, consistently highlighting new brands in every content layout and subscription, significantly boosting engagement and brand visibility.

• Conducted user research through the creation of surveys, user interviews, and user tests, leveraging data analysis to identify and respond to reader needs and preferences.

• Designed and tested a range of wireframes and prototypes to iterate on design concepts and collect valuable user feedback, ultimately driving continuous product improvement.

• Produced and presented high-quality mockups, storyboards, sitemaps, user flows, and prototypes to key stakeholders, emphasizing the user-centered design principles that informed my work.

• Collaborates with teams across Morning Brew to ensure that experiences are unified, consistent, and impactful.

UX Designer
Trusted Media Brands (October 2020-January 2022) New York City

• Redesign the Recipe page to enhance SEO, boost affiliate link revenue, and develop a sleek, user-friendly layout. Affiliate revenue has increased by 92%. The highest programmatic ad revenue day reached $176,000 before Thanksgiving. During the first week, 35,000 users used the Text Ingredients feature. 

• Leveraged A/B testing results to guide design decisions and drive continuous optimization of the user experience.

• Design an engaging user profile for Taste of Home that encourages users to explore, save recipes, and stay engaged on the site.

• Lead the development of clean, modern, and highly functional page templates that provide seamless access to essential user features, content, and internal products across various brands.

• Developed mobile-first design strategies that deliver exceptional user experiences across a range of use cases while optimizing organic search opportunities and revenue generation.

• Developed an innovative, comprehensive style system for all brands, leveraging the Atomic Design Methodology to accelerate development and guarantee flawless implementation and unwavering consistency of design elements.

• Employed user journey mapping, data analysis, and prototyping to conceptualize innovative solutions and design highly intuitive interfaces, significantly improving user experiences.

• Delivered compelling presentations to stakeholders, highlighting design solutions that are data-driven and align with key business objectives.

Ad Product Designer
Future PLC (August 2015-November 2019) New York City

• Redesigned the review article page with a native design that empowers our advertisers to dominate their target audience and amplify brand visibility. The revamped layout captivates users instantly, nearly doubling traffic and driving a 40-70% surge in CTR. This innovative approach also boosts conversion rates by 30-40% and fuels sales growth of 32-95%, delivering unmatched results that set a new industry standard.

• Developed and designed innovative ad products from concept to fully-functional deployment, leveraging skills in ideation, sketching, high-fidelity mockups, and interactive prototypes to deliver exceptional results.

• Leveraged deep expertise in interactive rich media to create unique demos for RFPs, marketing collateral, and in-person meetings, driving significant growth in sales and engagement.

• Designed sponsored pages and native ads, working closely with cross-functional teams to deliver exceptional results for both pitch and live sites.

• Led a creative team in creating event websites and collateral, showcasing strong leadership and collaboration skills and delivering exceptional results.