This project is to redesign the subscription process to increase the conversion rate to registered users by 70%. I've work with UXR to help me identify new opportunities for product development based on user needs and behaviors.

I led the research, design, and testing of the sign-up experience, using A/B testing to determine which approach drove higher conversions and better long-term engagement.

Scaling a Unified, High-Performing Homepage Template Across Eight Trusted Media Brands

AI Alternative Diet Recipe Feature to generate alternative recipes or substitute ingredients for popular dietary considerations. These options allow users to modify recipes for dietary needs by swapping meat-based dishes for plant-based or healthier alternatives and then swapping them back.

This project was to redesign a recipe page to optimize it for search engines, increase revenue from affiliate links, and create a clean, user-friendly layout.

Integrated an AI writing feature into our CMS tool to help editors and writers create more engaging, polished, and accessible content, all while preserving speed and creativity.

Developed a reusable HTML/CSS component

Developed a reusable HTML/CSS component library for Morning Brew, enabling editors to quickly build and scale newsletters for new brands. Components included cards, image modules, time-stamps, market updates, native ads, social toolbars, and interactive buttons—streamlining production and ensuring design consistency across campaigns.

Developed a reusable HTML/CSS component

Easy-to-use SaaS dashboard to manage listings, analytics, and inquiries, helping them grow visibility and optimize their business through AI insights.

Partnered with Bizzabo’s B2B SaaS product team to design a tailored solution for CDO Magazine’s ticketing flow, improving usability, reducing error rates, and enabling tickets to be assigned 60% faster.