GLP-1 Meal Prep Platform

Mealcycle: Designing a GLP-1 Patient Experience from First Click to Ongoing Care

Role

Product Design Lead

Timeline

Concept → MVP Lovable Prototype (6 weeks)

Impact

User Testing Onboarding Completion 89%

Overview

GLP-1 medications like Ozempic, Wegovy, and Mounjaro are reshaping metabolic health.

But patients face new challenges:

  • Appetite suppression leading to muscle loss

  • Persistent nausea

  • Confusion around protein and nutrient targets

  • No digital experience designed specifically for GLP-1 physiology

Most digital health platforms treat these users like general wellness consumers.

The gap: A patient-first digital ecosystem designed around clinical needs, sensitive health decisions, and conversion-driven care pathways.

Project Vision

Design a premium, medically grounded digital platform that:

  • Educates patients clearly

  • Guides them through safe intake flows

  • Personalizes nutrition plans

  • Tracks clinical progress

  • Builds long-term trust

The result: Mealcycle — a GLP-1-specific nutrition and care experience.

This project demonstrates how I would approach EllieMD.com’s:

  • Patient journeys

  • Treatment funnels

  • Intake flows

  • Account dashboards

  • Conversion landing pages

  • Design system scalability

Design Prototype: Conversion-Optimized Landing Experience

Goal: Drive qualified users into onboarding while establishing medical credibility.

Strategy:
  • Hero: “Nutrition designed for your biological breakthrough.”

  • Clear GLP-1 positioning

  • Social proof badge

  • 3 core benefit pillars (Muscle Preservation, Nausea Reduction, Nutrient Density)

  • CTA hierarchy:

    • Primary: Build My Plan

    • Secondary: Learn How It Works

Design Principles:
  • Calm medical aesthetic

  • Clear readability (Inter, high contrast)

  • Soft spacing, reassuring tone

  • Mobile-first responsiveness


Overview

GLP-1 medications like Ozempic, Wegovy, and Mounjaro are reshaping metabolic health.

But patients face new challenges:

  • Appetite suppression leading to muscle loss

  • Persistent nausea

  • Confusion around protein and nutrient targets

  • No digital experience designed specifically for GLP-1 physiology

Most digital health platforms treat these users like general wellness consumers.

The gap: A patient-first digital ecosystem designed around clinical needs, sensitive health decisions, and conversion-driven care pathways.

Project Vision

Design a premium, medically grounded digital platform that:

  • Educates patients clearly

  • Guides them through safe intake flows

  • Personalizes nutrition plans

  • Tracks clinical progress

  • Builds long-term trust

The result: Mealcycle — a GLP-1-specific nutrition and care experience.

This project demonstrates how I would approach EllieMD.com’s:

  • Patient journeys

  • Treatment funnels

  • Intake flows

  • Account dashboards

  • Conversion landing pages

  • Design system scalability

Design Prototype: Conversion-Optimized Landing Experience

Goal: Drive qualified users into onboarding while establishing medical credibility.

Strategy:
  • Hero: “Nutrition designed for your biological breakthrough.”

  • Clear GLP-1 positioning

  • Social proof badge

  • 3 core benefit pillars (Muscle Preservation, Nausea Reduction, Nutrient Density)

  • CTA hierarchy:

    • Primary: Build My Plan

    • Secondary: Learn How It Works

Design Principles:
  • Calm medical aesthetic

  • Clear readability (Inter, high contrast)

  • Soft spacing, reassuring tone

  • Mobile-first responsiveness


Patient-Facing Intake Flow

I designed a multi-step onboarding wizard that reflects medical intake best practices:

Step 1: Medication Selection
Step 2: Dosage Stage
Step 3: AI-Based Plan Calculation

Simulated calculation → protein targets and macro guidance

Why this matters for EllieMD:

This framework translates directly into:

  • Medical intake flows

  • Treatment selection journeys

  • Prescription onboarding

  • Sensitive health disclosures

I prioritized:

  • Progressive disclosure

  • Reduced cognitive load

  • Reassuring copy

  • Clear progress indicators

  • Mobile optimization

Account & Dashboard Experience

Weekly Plan View

Each meal card includes:

  • High-protein labeling

  • Macro visibility

  • Digestibility tags (anti-nausea, low GI)

  • Clean, scannable layout

Design focus:

  • Information hierarchy

  • Digestible medical content

  • Trust-building clarity



Usability Testing Results

Task 1: Start and Complete Onboarding

Task 2: Find Help for Nausea

Success Rate (Round 1 prototype):
62%

Drop-off Points:

  • Medication terminology confusion

  • Unclear next-step indication

After iteration:

  • Added contextual helper text

  • Increased button prominence

  • Improved progress indicator contrast

Success Rate (Round 2):
89%

Time to completion decreased from:
4m 12s → 2m 38s


Prompt:
“You feel nauseous today. Find guidance.”

Round 1:

  • 44% opened the dashboard first

  • 28% searched for FAQs

  • Only 28% noticed AI assistant immediately

After repositioning assistant + label update:
“Nausea Support”

Round 2:

  • 83% opened AI assistant immediately

  • Average time to guidance: 21 seconds

Metric

Before Iteration

After Iteration

Onboarding Completion

62%

89%

Avg Completion Time

4m 12s

2m 38s

AI Assistant Discovery

28%

83%

Reported Trust Score (1–5)

3.2

4.6

Emotional Impact Metrics

We asked: “How confident do you feel managing nutrition on GLP-1 after using this?”

Before experience: Average: 2.9 / 5

After prototype interaction: Average: 4.4 / 5

Participants said:

  • “This feels made for me.”

  • “Finally something that understands GLP-1.”

  • “I feel less anxious about muscle loss.”

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Copyright 2025 by Dazzle Creates

Copyright 2025 by Dazzle Creates

Copyright 2025 by Dazzle Creates