Homepage Redesign

Scaling a Unified, High-Performing Homepage Template Across Eight Trusted Media Brands

Role

Product Design Lead

Timeline

3 months

Impact

A system that drives SEO, engagement, and revenue

Overview

Trusted Media Brands (TMB) manages a diverse portfolio, including Taste of Home, Reader’s Digest, Family Handyman, The Healthy, Birds & Blooms, Best Health, Reader’s Digest Canada, and Sélection.ca.

All eight brands used a common homepage template, which exhibited similar issues across the board.

UX LEAD ROLE/WHAT I DID
• Competitive research
• UX audit
• System Consideration Audit
• Gathering stakeholder requirements and wishlist
• Component building blocks
• Design System
• Engineering handoff

Goals

Redesign Objectives

Create a scalable homepage template that works across eight brands
Easy to reskin - can quickly update visual elements like colors, fonts, images, and graphics without changing the core structure, functionality, or underlying code.
Improve UX through modern layout, visual hierarchy, and intuitive content flow
Strengthen SEO and keyword placement
Improve above-the-fold performance with larger imagery and stronger headlines
Increase engagement, clicks, and scroll depth
Monetization opportunity

Stakeholder Requirements

Editors	Monetization	SEO	Product
Content curation blocks Editor’s Picks Trending Now Seasonal Collections Product recommendations Easy for editorial teams to update daily/weekly Meet the Team section	Smarter ad placement Sponsorship placement Integrated natively ads Shop Now (affiliate) Subscription Newsletter Magazine Subscription	Optimized category rails “Lemon Desserts,” “Chicken Recipes,” “Memorial Day Recipes,” etc. Keyword clusters added directly into modules Strengthened internal linking	Flexible layouts for recipes, DIY projects, humor, and health content Consistent image aspect ratios 1:1 across brands Modular card system Cleaner typography Stronger headline visibility Immediately communicates brand identity

Design & System Considerations

• Mobile-First Experience
• Limited & Flexible Typography (2–3 Font Styles) Ensure the design could easily adapt to: food content, health content, humor, DIY, wildlife, women’s lifestyle,Canadian markets
• Think about using hero images that complement all kinds of content, not limited to food.
• Clear, Scalable Font Size System (3–4 Levels)
• Character Count Rules for Consistency (Title Line Count, Card Description Count,Truncation Standards)
• Shoppable
• Hover states
• Clear Taxonomy - Tags, Internal linkings

Overview

Goals

Redesign Objectives

Create a scalable homepage template that works across eight brands
Easy to reskin - can quickly update visual elements like colors, fonts, images, and graphics without changing the core structure, functionality, or underlying code.
Improve UX through modern layout, visual hierarchy, and intuitive content flow
Strengthen SEO and keyword placement
Improve above-the-fold performance with larger imagery and stronger headlines
Increase engagement, clicks, and scroll depth
Monetization opportunity

Stakeholder Requirements

Editors	Monetization	SEO	Product
Content curation blocks Editor’s Picks Trending Now Seasonal Collections Product recommendations Easy for editorial teams to update daily/weekly Meet the Team section	Smarter ad placement Sponsorship placement Integrated natively ads Shop Now (affiliate) Subscription Newsletter Magazine Subscription	Optimized category rails “Lemon Desserts,” “Chicken Recipes,” “Memorial Day Recipes,” etc. Keyword clusters added directly into modules Strengthened internal linking	Flexible layouts for recipes, DIY projects, humor, and health content Consistent image aspect ratios 1:1 across brands Modular card system Cleaner typography Stronger headline visibility Immediately communicates brand identity

Design & System Considerations

Process & Approach

Modular Component
Combining Together
Template

Headers

This redesign delivered:

A consistent and modern homepage experience
Above the fold gives users immediate value and offers multiple entry points into content
A system that drives SEO, engagement, and revenue
Editorial flexibility across multiple brands and markets
A future-proof modular component framework

This project demonstrates my ability to reimagine legacy templates, unify multi-brand systems, and drive impact through the intersection of UX, SEO, editorial, and product design.

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