CareNest self-service dashboard to manage listings, view insights, and optimize their visibility through AI feedback

Easy-to-use SaaS dashboard to manage listings, analytics, and inquiries, helping them grow visibility and optimize their business through AI insights.

Role

Product Design Lead

Timeline

On-going

Impact

Testing

Team: Founder, Product Designer (me), Developer
Timeline: 6 weeks (concept → high-fidelity prototype)
Tools: Figma, FigJam, Lovable, Maze, Notion

What I did:

UX Strategy
UI/UX design
Design system
Lovable Prototype to validate and test ideas
Pitch deck design
Engineering handoff

Overview: CareNest is a two-sided marketplace designed to modernize how small, licensed board-and-care facilities operate, attract families, and manage their digital visibility. While the public-facing platform helps families find trusted care options, the core engine is a powerful SaaS dashboard designed for facility owners.

I collaborated closely with the founder to design the end-to-end product — with a heavy focus on the owner experience, business tools, and the infrastructure required to help operators grow in a competitive market. My responsibilities spanned discovery research, UX strategy, visual identity, dashboards, listing management flows, and AI-powered optimization tools.

The Challenge

Small licensed care homes in Los Angeles face a unique problem:
They provide high-quality, personalized care — but lack digital tools to compete with large facilities or lead-generation platforms.

Key challenges uncovered:

Listings on existing platforms are outdated, poorly formatted, or controlled by brokers
Owners lack analytics and visibility into how their listings perform
Communication happens through disjointed channels
Operators have no guidance on how to improve ranking or appeal
Families struggle to understand why one home is better than another

Opportunity:

Create a SaaS platform that gives owners professional-grade tools — without complexity — and empowers them to fully manage their brand, visibility, and inquiries online.

Research

1:1 interviews with 3 facility owners in the Los Angeles area
5 interviews with families actively searching for care homes
Competitive breakdown of A Place for Mom, Seniorly, Caring.com
Persona creation, empathy mapping aligned with owner workflow pain points

Owner Persona — “The Caregiver-Operator”

Profile:
Licensed board-and-care owner, typically managing a home with 6 residents.

Pain Points

Needs:

Lacks time for marketing
Not familiar with SEO or online advertising
Struggles to compete against large facilities
Wants more control over messaging and presentation

Simple dashboard

Clear analytics
AI assist for improving visibility

Streamlined inquiry management. Consumer-facing: Conversational Care Match assistant that recommends homes based on needs, health conditions, budget, and location

Owner User Journey

Team: Founder, Product Designer (me), Developer
Timeline: 6 weeks (concept → high-fidelity prototype)
Tools: Figma, FigJam, Lovable, Maze, Notion

What I did:

UX Strategy
UI/UX design
Design system
Lovable Prototype to validate and test ideas
Pitch deck design
Engineering handoff

The Challenge

Small licensed care homes in Los Angeles face a unique problem:
They provide high-quality, personalized care — but lack digital tools to compete with large facilities or lead-generation platforms.

Key challenges uncovered:

Listings on existing platforms are outdated, poorly formatted, or controlled by brokers
Owners lack analytics and visibility into how their listings perform
Communication happens through disjointed channels
Operators have no guidance on how to improve ranking or appeal
Families struggle to understand why one home is better than another

Opportunity:

Create a SaaS platform that gives owners professional-grade tools — without complexity — and empowers them to fully manage their brand, visibility, and inquiries online.

Research

1:1 interviews with 3 facility owners in the Los Angeles area
5 interviews with families actively searching for care homes
Competitive breakdown of A Place for Mom, Seniorly, Caring.com
Persona creation, empathy mapping aligned with owner workflow pain points

Owner Persona — “The Caregiver-Operator”

Profile:
Licensed board-and-care owner, typically managing a home with 6 residents.

Pain Points

Needs:

Lacks time for marketing
Not familiar with SEO or online advertising
Struggles to compete against large facilities
Wants more control over messaging and presentation

Simple dashboard

Clear analytics
AI assist for improving visibility

Streamlined inquiry management. Consumer-facing: Conversational Care Match assistant that recommends homes based on needs, health conditions, budget, and location

Owner User Journey

SaaS Dashboard — Core Design Pillars

Listing Management- Owners can edit details, upload photos, add room availability, and update pricing.

Dashboard Overview (Main Page) Consists of a Header (a welcome message, date, and quick stats), AI Match Summary Card, Engagement Trends (Views this week, inquiries, scheduled tours, conversions), Line graph or sparkline for trends, Quick Actions (Add new listing, View inquiries, See insights)

My Listings Page displays each facility card with: Photo thumbnail - Address and room availability - Monthly rate range - Status (Active, Pending, Hidden) - Buttons: “Edit,” “View Profile,” “Boost Visibility” - Tooltip: “Boost Visibility” opens a modal:

Messages / Leads Inbox Chat-like interface for inquiries from families. - Left column: recent leads with preview (“Looking for assisted living for my dad”) - Main panel: full message thread - Right sidebar (optional): “AI Summary” of the conversation - Summarizes user needs (e.g., “Seeking dementia care, budget $5–6k, prefers Los Angeles”) - CTA: “Send Recommended Room Details”

4. Analytics & Insights Page Cards: - AI Match Performance (Matches per week/month), Conversion rate from match to inquiry, Bar graph or donut chart - “Top Search Keywords", Shows what families search before landing on this facility - “Local Competitors”, Compare visibility scores (optional add-on),“Resident Demographics” (if available)

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