Overview
Heartland Cooking is one of the 8 recipe cooking brands I’m working on. Each of our cooking brands targets different types of user’s lifestyles. But the problem is that these 8 cooking brands provide the same content recipes daily. There were no personalized recipe feeds based on the lifestyle of each brand. Heartland Cooking aims to offer and promote healthy recipe meals while allowing people to indulge in their food cravings without sacrificing taste.
The Problem
Many users with dietary restrictions struggle to find recipes that fit their needs, leading to frustration and missed opportunities for our site to showcase the recipes we provide. As people seek healthier lifestyles, we can stand out by helping users find suitable ingredient and recipe options. In our data, 65% of Heartland Cooking users want to live a healthier lifestyle. Users adopt a healthier eating habit or lifestyle, such as a plant-based diet, and can’t easily find the recipe they want. According to the data, it appears that many users clicked more on the “Soups and Salads” tags and categories on Heartland Cooking’s website. However, Heartland Cooking actually offers more than that, we have a wide range of recipes, from indulgent treat choices or healthy indulgent treats or plant-based to healthy meals. Unfortunately, the website’s mixed feed made it difficult for users to locate information on healthy food options. We want to give our users exactly what they want—unbeatable recipes to enjoy without all the extra scrolling, leaving to other sites, and wasted time.
The Opportunity
Over 70 percent of Americans are more health-conscious post-pandemic.
According to poll of 2,000 U.S. adults aged 30 and above, where just as many said weight loss is a “top health goal” for them over the next year. (survey by Nutrisystem)
$19B is spent on specialty foods each year in the United States to avoid one of the top nine allergies(Food Allergy Research & Foundation (FARE), 2020)
48% said they developed at least one new food allergy as an adult that they didn't have as a child. About one in four adults said they developed an allergy is an adult and never had a food allergy as a child. — Ruchi S. Gupta, MD, MPH
34% consumers changed their diets since the onset of Covid-19 to feel healthier
Health not wealth: consumers are prioritizing wellness in 2024
The Solution - AI Alternative Diet
AI Alternative Diet Recipe Feature to generate alternative recipes or substitute ingredients for popular dietary considerations. These options allow users to modify recipes for dietary needs by swapping meat-based dishes for plant-based or healthier alternatives and then swapping them back.
The Outcome
The daily email and your landing page will have a developed page based from the input gathered from the restricted diets, Dietary preferences, Food Allergies and Intolerances. As well as what is “Recently view”, “What was left off” and “What other’s been cooking”
