Designed contextual upsell and cross-sell popups that activate at high-intent moments, including add-to-cart and cart page interactions. I defined trigger logic, interaction patterns, and visual hierarchy to ensure recommendations felt helpful and relevant rather than intrusive, while staying consistent with the overall product and brand experience.

These enhancements increased average order value and improved product discovery without adding friction to checkout. By testing placement, messaging, and product pairing logic, the experience drove stronger engagement with recommended items and supported higher conversion rates while maintaining a smooth path to purchase.