Integrated an AI writing feature into our CMS tool to help editors and writers create more engaging, polished, and accessible content, all while preserving speed and creativity.
Faster Content Creation: 70%
Reduction in Revision Cycles: 40%
User Satisfaction Score: 89%
Faster self-editing: 70%
Readers increase time-on-page 12%
This project was to redesign a recipe page to optimize it for search engines, increase revenue from affiliate links, and create a clean, user-friendly layout.
Affiliate Revenue is up 92%
Highest programmatic ad revenue day at $176,000 before Thanksgiving
In the first week, the Text Ingredients feature was utilized by 35,000 users
Big Recipe wanted to grow its user base, so we partnered with HexClad to launch a sweepstakes campaign. The prize: a HexClad 12-piece Hybrid Cookware Set, worth $999.
Conversion rate: 37%
Email list growth: +42% in 3 weeks
Bounce rate on landing: 19% (low)
Cross-promotion sign ups: 35%
AI Alternative Diet Recipe Feature to generate alternative recipes or substitute ingredients for popular dietary considerations. These options allow users to modify recipes for dietary needs by swapping meat-based dishes for plant-based or healthier alternatives and then swapping them back.
This project is to redesign the onboarding process to increase the conversion rate to registered users by 30%. I've work with UXR to can help me identify new opportunities for product development based on user needs and behaviors.
Improved user experience by optimizing a product review page with native ads to increase performance and eliminates all non-essential navigation and standard IAB ads.
The redesigned landing page resulted in a significant increase in sign-ups for the event. The new design was able to effectively communicate the value proposition of the event, build trust with potential participants, and create a sense of urgency to encourage them to sign up.
I have been tasked with designing a social fitness app that encourages users to adopt healthy lifestyle choices and stay active by connecting with like-minded individuals. The app must be easy to use, visually attractive, and feature gamification elements to keep users motivated and engaged.
I was tasked to provide a research and design solution for Industrious homepage. They would like their users to arrive on their homepage and be able to find a space that is commutable for them, that is large enough for their company, and offers enough value for them to be enticed to book a tour.