This project is to redesign the subscription process to increase the conversion rate to registered users by 70%. I've work with UXR to help me identify new opportunities for product development based on user needs and behaviors.

This project was to redesign a recipe page to optimize it for search engines, increase revenue from affiliate links, and create a clean, user-friendly layout.

AI Alternative Diet Recipe Feature to generate alternative recipes or substitute ingredients for popular dietary considerations. These options allow users to modify recipes for dietary needs by swapping meat-based dishes for plant-based or healthier alternatives and then swapping them back.

Developed a reusable HTML/CSS component

Developed a reusable HTML/CSS component library for Morning Brew, enabling editors to quickly build and scale newsletters for new brands. Components included cards, image modules, time-stamps, market updates, native ads, social toolbars, and interactive buttons—streamlining production and ensuring design consistency across campaigns.

Developed a reusable HTML/CSS component

Big Recipe partnered with HexClad to launch a sweepstakes, and I designed a sign-up flow to attract entries and showcase the website’s value.

Web-based platform designed to make it easier for families to find quality, licensed board-and-care homes and more rewarding for facility owners

Integrated an AI writing feature into our CMS tool to help editors and writers create more engaging, polished, and accessible content, all while preserving speed and creativity.

Partnered with Bizzabo’s B2B SaaS product team to design a tailored solution for CDO Magazine’s ticketing flow, improving usability, reducing error rates, and enabling tickets to be assigned 60% faster.